Blog redesign to enhance the user experience and boost conversions by adding product listings, clearer CTA buttons, and more internal link options

Informational content adjustments to lead users toward transactional steps, which led to an increase in transactions and revenue

Current blog content assessment, updating or removing outdated posts
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Identification of gaps in the user journey and production of new articles to serve users at various journey stages, offering a more complete and engaging blog experience

Detailed semantic research to set up new product launches with the right keywords

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PLP content and meta title updates to match transactional goals, making them more relevant and drawing in the right organic traffic—this strategic adjustment led to notable increases in transactions, CTR, and revenue

Navigation menu strategic revamp, adding more subcategories to enhance the navigation and highlight particular products—the new menu layout made it simpler for users to browse product collections, leading to better user interaction and website functionality