20% New User Growth: The Impact of Merging Content Under One Domain
About the project
Airthings is a leading global provider, based in Oslo, of indoor air quality detection tools, promoting awareness about indoor contaminants and offering technology solutions
Airthings.com, hosted on HubSpot, served as the primary informational platform, while the shop subdomain (shop.airthings.com) ran on Magento for online purchases
This case study delves into key considerations for successfully migrating website SEO across two platforms
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Objectives
Consolidate the main domain and subdomain from HubSpot and Adobe Commerce/Magento under a single domain (airthings.com) while retaining both systems
Establish a modern store interface that is simultaneously user-friendly for navigation and efficient from a backend management perspective
Maintain airthings.com as the primary traffic source
Strategy
Recognize the challenges of managing a dual-platform migration and the need for a fool-proof redirect strategy to ensure continued traffic flow
Ensure domain synchronization between Magento and HubSpot on airthings.com by implementing proxy rules, thus defining which subfolders are hosted in HubSpot and which ones are in Magento, enabling seamless user navigation on both systems without changing the domain
Utilize both the HubSpot and Magento search APIs to offer users search results from both platforms while staying on the same domain, made possible by defining specific URL identifiers for each platform
Prioritize server-side redirects as the key solution for merging the main domain and the subdomain
Grasp the importance of a comprehensive strategy to prevent any negative effects on organic traffic during the migration process
Outcomes
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