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SEO Success:
Organic Traffic Drives 170% Boost in Revenue
About the project
Huntsman, founded in 1849 in London, specializes in equestrian attire, sporting clothes, and bespoke luxury suits, and has recently expanded its heritage brand to North America
During the pandemic lockdowns, they innovated with offerings like a teleporting tailoring experience and premier at-home delivery services
Their online store is powered by WordPress and was overseen by third-party developers during the SEO collaboration with us
This case study delves into how our expertise significantly elevated Huntsman's online store revenue and sales figures, specifically from organic traffic
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Objectives
Increase Huntsman online store revenue and sales numbers
Boost keyword rankings related to bespoke services, aiming for top 5 positions for high-value keywords
Collaborate with 3rd party developers, ensuring effective communication for timely fixes
Address keyword cannibalization by cleaning and merging content as well as implementing redirects as part of the strategy
Strategy
Ensure optimal technical SEO setup, including proper robots.txt and XML sitemap configuration, internal error resolution (404 pages and 500 internal server errors), and page rendering issues, among others
Conduct keyword research to identify optimization opportunities for existing content and uncover gaps in topic coverage
Optimize on-page SEO elements, mainly for category pages, considering keyword usage, internal linking, meta attributes, headings, and content quality
Address keyword cannibalization by merging content and implementing redirects; write new content and meta descriptions for key landing pages
Perform competitor and backlink audit, focusing on local directories and NAP pages; eliminate toxic backlinks
Prepare a disavow file to combat spammy backlinks, resulting in a domain ranking improvement from 47 to 52
Outcomes
Request a free SEO audit!
Inspired by Huntsman's success story? Whether you're an established brand or a budding venture, we can supercharge your online presence and revenue. Explore our SEO services or reach out to our team to kick-start your digital transformation. Let's achieve greatness together.
