+40% in Revenue
for Koene
About the project
Koene is a distributor of go-karts and karting parts, housing several brands in the karting sector
They collaborated with TrafficDog to increase organic traffic, enhance user experience, and raise revenue
Their strategy involved updating meta titles and descriptions, improving product listing pages (PLP), and fixing technical issues
Objectives
Update meta titles and descriptions to increase search engine visibility and click-through rates
Modify key PLP pages to improve user experience and support conversions
Address technical problems to better website performance and user satisfaction
Increase revenue through SEO efforts
Strategy
Metadata updates
By adjusting meta tags with relevant keywords and creating clear messages, Koene's search listings aimed to attract more users, leading to higher click-through rates (CTR) and more organic traffic
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PLP optimization
Selected PLP pages were marked for updates to provide a better user experience. By adjusting PLP content, including keyword research and content changes, Koene aimed to improve visibility and attract more organic traffic, leading to conversions
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Technical issue fixes
The SEO team identified and fixed various technical problems on the website. By improving website performance and page loading speed, Koene aimed to increase user satisfaction, leading to organic traffic increase and higher revenue
Outcomes
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