Content
Optimization Leads
to 539% Increase in
SERP Visibility
About the project
Macron is a top European sportswear brand that sells both online and through a vast network of global sports stores
This case study highlights the combined efforts of the Content and SEO teams in optimizing content
Objectives
SEO strategy focused on updating meta titles and descriptions, headings, and page content and improving internal linking
Content optimization across various pages of the eCommerce platform, including Product Detail Pages (PDP), Product Listing Pages (PLP), Promotional Pages, and Additional Content Pages
Strategy
Extensive keyword research to pinpoint relevant keywords for each page and provide detailed guidelines for the Content team
Content production that met SEO guidelines, ensuring it was informative, engaging, and incorporated the chosen keywords seamlessly
PDP optimization to provide users with detailed and compelling product information, emphasizing the primary features and benefits of products
PLPs optimization—creating engaging group product descriptions while targeting specific keywords and incorporating internal links to relevant sub-categories and specific products
Creating clear, engaging, and informative content that would resonate with the intended audience on Promotional Pages, e.g., My Macron Kit and the homepage
Additional Content Pages to provide extra information on specific topics and keywords to position Macron as a quality sportswear provider and enhance user experience
Outcomes
Request a free SEO audit!
Struggling to rank your numerous product pages on SERPs' first page? Content optimization could be the solution. Reach out to us for a free consultation, and our specialists will guide you through the next steps.
