PPC Case Study

Meta Collection Ads Help Increase ROAS by 62%

About the project

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Collection ads are suitable for businesses that have online sales via a catalog and possess a data feed

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The PPC team at TrafficDog experimented with collection ads for multiple eCommerce companies

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Clients featured in this case study had prior interactions with Meta ads, either managed in-house or through agencies; our task was to enhance the outcomes

Objectives

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Promote additional products

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Display several products within a single ad

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Enhance the overall ad campaign performance

Strategy

Outcomes

collection pageCPA and conversion rate , higher ROAS

Comparative results over the past 30 days against traditional ads, based on four TrafficDog PPC clients

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Powered by Scandiweb. We are part of a global agency that brings together experts in technology, strategy, acquisition & retention, CX and data analytics. We are supporting digital goals for over 400 brands in 35 countries. Find out more.
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