Unlocking 330% ROAS Growth:
A Twitter Ads PPC Analysis
About the project
Baker Creek, North America's leading heirloom seed distributor, sends out around 1.4 million catalogs annually with close to 1,000 seed varieties
Before partnering with us, the company self-managed their advertisements
This case study relates how we fortified Baker Creek's ad strategies, initiating with Google Ads and Meta Ads, and subsequently expanding to Twitter Ads
.png)
Objectives
Promote the Whole Seed Catalog, Baker Creek's annual extensive publication showcasing their dedication to heirloom gardening and rare seeds
Boost traffic from Twitter and reach the appropriate target audience with the aim of achieving a ROAS greater than 200%
Acquire more new customers, aim to double the ROAS, and continuously reduce the CPA each month
Strategy
Conduct A/B tests on varied audience types and campaign objectives, analyzing insights to determine and then scale the most effective structure
Prioritize the construction of sustainable winning campaigns while exploring diverse creative strategies and ad formats for optimal resonance
Ensure consistent campaign management paired with regular optimization to achieve and maintain desired outcomes
Outcomes
Request a free PPC audit!
Eager to revamp your advertising strategy and achieve transformative results? Our PPC team is at your service. Get in touch to know more about our range of ad solutions.
