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Achieving 233 Sales : from Just One PPC TikTok Video
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About the project
TikTok has emerged as a dominant social media platform in recent years, with users averaging 95 minutes daily in 2022
For our client Baker Creek, we introduced TikTok ads to promote their annual Whole Seed Catalog, a comprehensive guide to gardening with rare and heirloom seeds
This case study underscores our A/B testing efforts on TikTok to pinpoint the ad format that yielded the most impressive outcomes
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Objectives
Identify the most effective video approach for the Whole Seed Catalog 2023
Achieve high revenue while maintaining low spending and favorable conversion rates
Develop a video that ensures low CPC and CPM with a high return on ad spend (ROAS)
Strategy
Test multiple video strategies: showcase brief glimpses of the catalog or highlight detailed catalog advantages
Collaborate with the client's agency for the first video, and let our PPC team create the latter two for comparison
Outcomes
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