3x Higher ROAS
with 2x Lower CPC
About the project
Rocket Industrial, a prominent distributor of packaging equipment, materials, and supplies in the US, faced challenges in understanding their ad performance due to inadequate tracking setup
They approached TrafficDog to help enhance their PPC campaign ROAS and convert single-time purchasers into recurring customers
Prior to partnering with us, Rocket Industrial believed that achieving significant sales from paid ads was challenging because of stiff competition, high expenditures, and issues in tracking performance
Objectives
The primary goal was to better the conversion tracking and efficacy of paid ads, aiming for increased reach, lead generation, quote requests, online sales, and a target ROAS of 4 or more
Key tasks for the project were to reorganize their Google Ads account, enhance conversion tracking, integrate with Hubspot CRM, and boost sales from non-branded campaigns
With these in mind, our PPC team set out to elevate Rocket Industrial's ad performance via Google Ads
Strategy
TrafficDog's analytics experts focused on refining conversion tracking and integrating Google Ads with Hubspot CRM
The PPC team introduced a call tracking solution using CallRail, integrated with Google Ads to monitor all calls from PPC campaigns and relay the accurate value straight to Google Ads
Account reorganization and new campaign testing and launch with an emphasis on Dynamic Search Ads (DSA) and Shopping Ads
After a few months of testing, underperforming campaigns were discarded, and we shifted our focus to fine-tuning and optimization
Outcomes
Request a free PPC audit!
Facing challenges with your PPC campaigns? Unsure about enhancing your account management? Explore our PPC offerings, and feel free to reach out. We'll provide a complimentary PPC audit for your store, highlighting optimization opportunities and suggesting future actions.
